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Kuaishou’s 2024 Transformation: AI as the Secret Weapon
Imagine a Chinese tech giant evolving from a trend follower to a trendsetter – that’s Kuaishou today. Through strategic AI investments and innovative business strategies, the company pivoted from massive losses to record profits. Here’s the 2024 story and why it matters.
1. Financial Breakthrough: Numbers Tell the Tale
Kuaishou achieved these milestones in 2024:
- Total Revenue: $18.1B (↑11.8%)
- Net Profit: $2.5B (↑72.5%)
- Monthly Active Users: 736M
- Online Sales: $198.6B total value
The significance? This marks two consecutive years of profitability, proving a shift from “spending to grow” to “smart growth.”
2. AI Game-Changer: Rise of Keling AI
Their AI tool “Keling” (launched June 2024) became a star:
- 5M+ users in 6 months
- 51M videos & 150M images created
- $14.3M revenue in half a year
Why tech experts are watching:
- Beat Google’s video AI in quality tests
- Produces Hollywood-grade animations
- Reduces ad production costs by 60-70%
3. Advertising Revolution: Smarter Ads, More Revenue
AI transformed advertising:
- Ad Revenue: $10.3B (↑20%)
- Secret Weapons:
- AI-written video scripts
- 2000+ auto-generated ads daily
Result? Hyper-personalized ads increased short-form promo ad placements by 300%.
4. E-Commerce Victory: Beyond Live Sales
Key shopping trends:
- Total Sales: $198.6B
- Singles’ Day (Nov): $66B (↑14.4%)
- Brazil Orders: Doubled since 2023
New shopping features:
- Video-to-store links
- Smart product search
- 24/7 AI shopping assistants
5. User Loyalty: Why Users Stay Longer
User stats reveal success:
- Daily Active Users: 401M
- Time Spent: 125 mins/user daily
- Shopping Fans: 143M monthly buyers
Secret weapons:
- AI recommends videos you’ll love
- Seller-exclusive fan clubs
- AI filter-powered fun challenges
6. Strategic Shift: From Follower to Innovator
Three 2024 changes:
- Focus Areas:
- Cut 20+ underperforming projects
- Invested $1.7B in AI R&D
- Team Reorganization:
- Merged ads & shopping teams
- Created AI expert squads
- Global Expansion:
- Launched Portuguese/English AI tools
- Partnered with Walmart for U.S. tests
Conclusion: Lessons for Tech Companies
Kuaishou’s formula has three pillars:
- Specialization: Excel in 2-3 areas (video AI + shopping)
- Connectivity: Ads fuel shopping, shopping feeds AI
- Long-Term Vision: Wait 3-5 years, bet on big tech projects
With plans to launch AI film tools in 2025, Chinese tech firms are leading in practical AI applications. Kuaishou proves that in tech, slow-but-smart often trumps impulsive moves.
*Currency conversion: 1 CNY ≈ $0.14 (2024 average). Data sources: Company reports, industry analysis.
